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ICTCONNECT: CRM IN EDUCATION ON MOBILE

PiyananChamklam5188021ITCS/B
SasipaKanjanasongkram5188053ITCS/B
RanathPimonchaitanakun5188124ITCS/B

B.Sc.(INFORMATION AND COMMUNICATION TECHNOLOGY)

Project Advisor: Asst. Prof. Dr.Thanwadee Sunethnanta

Abstract

Higher education nowadays is more than just an education institution. As higher education increasingly embraces distance learning and e-business, CRM in education needs to be stronger and more pervasive. Viewing students as customers provides a competitive advantage for higher education and enhances an institute’s ability to attract, retain and serve its customers. ICT connect is developed as a CRM application for education on mobile with the objective to be a channel for communication for the faculty of ICT. ICT connect enables the faculty’s instructors and students to reach out and contact each other easier and faster. We expect that ICT connect would benefit to the faculty of ICT by being a prototype for developing other CRM for education applications further.

 

KEYWORDS: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) / E-BUSINESS APPLICATIONS / MOBILE APPLICATIONS

 

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