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SMART TABLETS FOR OTOP

PasutaPimubol5188111ITCS/B
ThanthidaRungruangsakorn5188140ITCS/B
NatkanyaPooratcharoenchai5188158ITCS/B

B.Sc.(INFORMATION AND COMMUNICATION TECHNOLOGY)

Project Advisor: Assoc. Prof. Dr.Supachai Tangwongsan

Abstract

OTOP (One Tambon One Product) merchandises are now one of the major industries that Thai government continually gives its support to raise the national income, help promote Thailand economy, and spread jobs across provincial regions. However, due to the lack of effective promotion and good public relation, as well as the lack of marketing experience and it knowledge, the size of OTOP market and its growth have been narrow and limited. According to these problems, it is necessary to expand marketing and communication channels as the best solution to make OTOP products increasingly reachable to customers. As a consequence, this senior project includes two major tasks, one for developing comprehensive product information system, another one for creating marketing system for TOP producers.

This system is designed to make use of tablets or other mobile devices with a comprehensive software tool for promoting the OTOP business with convenience, completeness and cost saving.

 

KEYWORDS: OTOP / TABLET / MOBILE DEVICE APPLICATION / CRM / BUSINESS STRATEGY / MARKETING CHANNEL

 

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